How To Do Content Marketing
Visionary business leaders understand that when people take part in building, shaping, and marketing a business, that business will thrive and dominate.
A dedicated small business, strategically using content marketing empowered by an understanding of new media and technology, can disrupt an established market dominated by a business dependent on ad spend.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.
Good content isn’t about good storytelling. It’s about telling a true story well
Know what your customers want most and what your company does best. Focus on where those two meet."
Ask yourself, what simple twist on a familiar theme will entrap your audience?
Be the best answer.
Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.