People have thoughts about you even if you don’t know them, and they know nothing about you!
You don’t own your brand; people do, so the only way to build a personal brand is with people.
You can’t commission someone to build your brand for you; you must be involved fully in the process.
Content is the reason search began in the first place.
Your goal should be to own quality time in your customer’s inbox.
Strong customer relationships drive sales, sustainability, and growth.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.
Google only loves you when everyone else loves you first
Consumers have shut off the traditional world of marketing
Make the prospect a more informed buyer with content.