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It's More Important Than Ever to Build a Successful Personal Brand


your brand is what people think you are

People have thoughts about you even if you don’t know them, and they know nothing about you!
You don’t own your brand; people do, so the only way to build a personal brand is with people.
You can’t commission someone to build your brand for you; you must be involved fully in the process.
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It’s no longer about how much money you have to spend on ads

People want more

People want more value, crave engagement, and demand meaningful communication.

Content is the reason search began in the first place.
— Lee Odden
Your goal should be to own quality time in your customer’s inbox.
— Drew Davis
Strong customer relationships drive sales, sustainability, and growth.
— Tom Cates
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You must market your marketing.

Jay Baer

No one likes ads

No one ever liked ads, except the people who produced them and the people who paid for them!

You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
— Neil Patel
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
— Jeff Eisenberg
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In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.
— Rand Fishkin

Do Content Marketing

Content Marketing is the most amazing marketing shift the business world has ever experienced.

Google only loves you when everyone else loves you first
— Wendy Piersall
Consumers have shut off the traditional world of marketing
— Content Marketing Institute
Make the prospect a more informed buyer with content.
— Robert Simon