Content Marketing is probably the most amazing marketing and business shift we’ve ever experienced.
People have always wanted more value, craved engagement, and demanded meaningful communication. No one ever liked ads, except the people who produced them and the people who paid for them!
Visionary business leaders understood that when people take part in building, shaping, and marketing a business, that business will thrive and dominate. They just couldn’t figure out how to do that. Focus groups were very limited and costly, and word of mouth marketing was too slow with no ways of monitoring and evaluating the returns. So ads were the best quick-fix they had, and for a while it worked…
Then came the internet, search engines, forums, blogs, and social media, coupled with a massive advent in technology, forever changing the game of marketing and disrupting the world of business as we knew it.
Today, the business playing field is leveled, it’s no longer about how much money you have to spend on ads. A dedicated small business, strategically using content marketing empowered by an understanding of new media and technology, can disrupt an established market dominated by a business dependent on ad spend.
1. Why Content Marketing?
"Google only loves you when everyone else loves you first."
"Consumers have shut off the traditional world of marketing"
Content Marketing Institute
"It’s much easier to double your business by doubling your conversion rate than by doubling your traffic."
"Make the prospect a more informed buyer with content."
"In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web."
"You must market your marketing."
"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy."
"Strong customer relationships drive sales, sustainability, and growth."
"Your goal should be to own quality time in your customer's inbox."
"Content is the reason search began in the first place."
2. How To Do Content Marketing
"Be the best answer."
"Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client."
"Good content isn’t about good storytelling. It’s about telling a true story well"
"By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle."
"Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers."
"Ask yourself, what simple twist on a familiar theme will entrap your audience?"
"Know what your customers want most and what your company does best. Focus on where those two meet."
"Authenticity, honesty, and personal voice underlie much of what’s successful on the Web."
"Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access"
"Create content that reaches your audience's audience."
"There are three objectives for content marketing: reach engagement conversion. Define key metrics for each."
"Empower your readers with social sharing buttons."
"Treat your content like a product."
"When people feel insecure about something, they look around for validation. Show them that other people trust you."
"Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)."
"Create content that satisfies your uber goals and desires."
"Leverage the strength that you have: that no one else can be you."
"Attract. Engage. Convert."
"Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it."
"Marketers need to adapt a "members first" approach to content."
"Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again."
"The mantra should change from "Always Be Closing" to "Always He Helping."
"As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most."
"Don't say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it."
"Useful X Enjoyable X Inspired = Innovative Content"
3. What Is Content Marketing
"Content marketing is all about telling a compelling story."
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."
Content Marketing Institute
"Marketing is really just about sharing your passion."
"Not viewing your email marketing as content is a mistake."
"Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one"
"Content is anything that adds value to the reader’s life."
4. One More Thing You Must Keep In Mind…
"Content marketing is a commitment, not a campaign."
"Content is King but engagement is Queen, and the lady rules the house!"
"The importance of gratitude is never forgotten."
"On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest."
"The success of a page should be measured by one criteria: Does the visitor do what you want them to do?"
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
"You can’t push your sales messages on your fans too often."
"Content is not king, but a president elected by the votes of those whom it aims to rule."
"Getting the Like is easy. It”s a light action. Anything else requires trust."
"Effective questioning brings insight, which fuels curiosity, which cultivates wisdom."
"Sell-sell-sell sales methods simply do not work on social media."
"Adapt to your customer's needs. They expect it."
"Measurement is like laundry. It piles up the longer you wait to do it."
"Content isn't King, it's the Kingdom."
"Social media is about sociology and psychology more than technology."
"Commit to a niche; try to stop being everything to everyone."
"Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors."
"Don’t be afraid to get creative and experiment with your marketing."
"This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
"Stop thinking about flat websites and get your content out of the domain."
"The cost of being wrong is less than the cost of doing nothing."
"Social media creates communities, not markets."
"If you can’t measure it, you can’t manage it."
"You can’t be everything to everyone but you can be something to someone."
"Less is more. Keeping it simple takes time and effort."
"The best marketing doesn’t feel like marketing."
"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble."
"Content: there is no easy button."
What do you think?
Which quote do you like most?
Do you have a quote you like to share?
Please share quotes that you think should be included, I read all comments :)