SlideShare, the 60 million users content marketing giant, is making its PRO features such as analytics, video uploads, private uploads and custom profiles, free for all.
In an email to its users, the LinkedIn-owned site that lets you upload and distribute presentations online, announces that PRO has become a "powerful tool" an so they have decided to "make key PRO features free to all users."
TechCrunch were the first to break the news this morning.
This is as the email described it "great news" for content providers, entrepreneurs who are getting a startup off the ground on a bootstrap budget. Also for educators who wish to build a personal brand.
Being a LinkedIn company, SlideShare presentations can easily be embedded in a LinkedIn profile and give it a better look in addition to giving your connections access to your content in a different format.
Done well, SlideShare presentation can add great value and improve your content marketing efforts. Here are the top 5 reasons why you can't ignore SlideShare as an essential part of your marketing strategy:
1. No Extra Effort Required:
Unlike other content marketing elements, like blog posts and ebooks, presentations are part of your everyday business practices, you use them in your sales, while raising capital, while educating customers and employees. It makes perfect sense to design your presentation well anyway, to increase their impact, and then all you have to so is post them on SlideShare to help you reach amuck wider audience.
2. 50 Times ROI!
Jake Wengroff, formerly Global Director, Social Media Strategy and Research at Frost & Sullivan, said SlideShare gave his company thousands of qualified leads a year, and a 50x return on investment. (source)
For a busy entrepreneur, business owner or a marketer, making a professional presentations is far easier and less expensive than making professional videos. All it takes is a few great images and cool fonts, you can even hire a designer, and it will cost far less than even the most stripped down professional video.
3. 500% More Business Traffic
SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.
SlideShare users are mostly professionals looking for informations, insights and strategies, so they are more willing to go through presentations than white papers, or other forms of content. This is an unparalleled opportunity for you to engage them and build that relationship with your brand.
4. It Is All FREE!
What's better than free? PRO features for free :)
SlideShare PRO, which is free now, gives you ability to customize your profile, see how well your content is doing with analytic, and most importantly, catch leads of people who view and/or download your presentation. That requires time and effort to apply on your website. You can create your presentation and embed it on your website and get all those great features.
P.S. You get the leads delivered right to your email, which is an invitation to build a relationship with an engaged user.
5. Thought Leadership:
Presentations is a form of content that is not as common as blogging, so it is a great opportunity to standout from your competition.
Plus, by being on SlideShare, you are in good company, with leading brands and companies, in a more collaborative, education and information driven environment. Some of the top companies and thought leaders on SlideShare include: HubSpot, Marketo, Salesforce, Constant Contact, Buffer, Carrie Kerpen, Gary Vaynerchuk, and Guy Kawasaki.
As you can see that is very different from being on YouTube where you are competing with Charlie Bit My Finger and Wrecking Ball!
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